lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
There are more than 5000 coffee house in Korea.
( Caffebene : 720 stores Angel-in-us : 500 stores )
(2) Change in cognition
In a short time, change in cognition
many competition in this market
⇒ Various marketing strategies
1. 시장 세분화 마케팅(P&G, Maxwell House..등..)
Procter & Gamble은 10가지의 다른 상표 세제를 (Tide, Cheer, Gain, Dash, Bold 3, Dreft, Ivory Snow, Oxydol, Solo 등) 생산하고 있다. 비누는 7가지, 샴푸 6가지, 식기 세제 4가지, 치약 4가지, 화장실용 화장지 4가지를 생산, 판매한다. 이에 더하여 이들 상표들은 각기 서너 가지 종
housand victims. (White Paper for the Natural Disaster in 2002, National Emergency Management, 2004)
As to an earthquake(many people raise a question based on the low frequency of an earthquake in Korea), according to the announcement made by National Emergency Management on October 26th, 2011 the frequency of an earthquake in the surrounding areas of the Korean Peninsula is on the rise. To show
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
House. ‘Bulgogibrothers’ is new conceptual Korean restaurant involving elegant interior, sweet jazz music, polished light and comfortable atmosphere and no smoke, no smell like western food restaurant. Recently they have 15 stores and revealed TV drama “man who can’t marriage”
3. Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
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